Established in October 2022, we are a small, family-owned and operated mobile pop-up boutique, bringing charm and elegance wherever we go. Our journey is powered by our beloved 1966 vintage camper, affectionately named Jolene. Traveling across Idaho and neighboring states, we make appearances at vintage markets, rodeos, and art shows, creating a unique shopping experience for each community we visit.

At the heart of our business lies a passion for supporting local small businesses and fostering community spirit. We are proud to contribute to the vibrant, local economies and look forward to continuing our journey, one pop-up at a time.

Our owner, Kelly, is a proud local of Pocatello, Idaho, where her deep-rooted love for small-town living and the western way of life began. As a local entrepreneur, she draws inspiration from the surrounding beauty of Idaho and the warm, tight-knit communities she calls home. Kelly’s commitment to supporting fellow small businesses is not just a passion but a way of life, as she loves connecting with local artisans, creators, and customers at every stop along Jolene’s journey. With her warm smile and love for adventure, Kelly has made it her mission to bring unique, handpicked items and a touch of western flair to every event, ensuring a one-of-a-kind shopping experience.